How to optimize your listings to rank better on Amazon?
Because the best practices for optimizing your listings change every year on Amazon, you should think about optimizing your amazon listings for your products. Generally, to sell better on Amazon, it is important to optimize your products on Amazon. Optimization on Amazon is not difficult if the seller understands optimization in general (SEO, Copywriting, Marketing).
So here is how to optimize your listings to rank better on Amazon?
BEST PRACTICES FOR A GOOD AMAZON LISTING
It is important to know the difference between Google and Amazon to better follow optimization advice. So, different things differentiate Amazon from Google:
- Regarding conversion versus user satisfaction: Google is designed to sell ads while Amazon is designed to sell products
- Regarding data structuring: Amazon has a completely structured index. So you are forced to give it exactly what it wants in its format. On the other hand, Google is a little forgiving.
- Regarding unique and compelling content: Amazon doesn’t care about unique content, as most of your traffic is going to come from someone who has searched on Amazon before. While Google is interested in unique content. Yes, but Amazon is listed on Google, so unique content is always more appreciated.
HOW TO OPTIMIZE YOUR PAGE?
In optimizing your page, you should follow the image guidelines and their upload.
Advice on the images of your products
You always want to be sure that you have more than one image so that your visitors can get a feel for the product from all different angles. You must also meet the requirements for product images on Amazon.
Although several images on the official page talk about certain industries and their standards, the basics include the use of professional photography, the product and accessories should fill 85% or more, of the image frame, no watermarks, and image pixel dimensions less than 1000 in height or length.
To optimize your product images, you can show the product used, the product packaging photo, photos showing the product size, and the product from multiple angles. The images provided in a product listing are often a manufacturing or breaking factor for many users. You must, therefore, design them in such a way that they inspire a purchase since they are the only means to communicate with users.
For the product title, Amazon allows you to use 250 characters. So, the longer and more detailed your title, the better. With Amazon, you don’t need to grab the viewer’s attention, but provide enough information for the user to make a purchasing decision. It is for this reason that the character limit of 250 is encouraged. If you take a look at Amazon, you will see that products with long titles and rich in keywords exceed simple ones.
You may have a hard time getting used to this after Google optimization, but this is an important step. An Amazon help page asks you to follow a formula to help you create your titles. For example, you can start with the brand, then put the model number, then the model name, then the product type, and finally the colour. For example, you can take this title: Epson c11cf30404 Multifunction printer (USB, Wifi).
Be aware that this is not the prettiest title and it is different from something you can use on Google. Only your keyword should appear once in the title.
Using the dotted content form and focusing on the description
The bullet points. It’s the perfect place where you can add keywords and show off what you’re doing. It sits near your images and appears above the title. Be careful not to skip this step. Also, because the chip function is quite important, companies sometimes get confused about the description and forget to add it completely. Usually, the description appears at the bottom of the page, but that doesn’t mean it’s not as important. The thing is, it’s not as big as the cross-section of the chip, but it’s essential. In the description, you don’t have to worry about keywords. However, you have to make it detailed, but short and sweet at the same time.
Do a great job of increasing your Amazon reviews
It’s not officially established that reviews impact rankings and algorithms on Amazon, but they are very important if you want to make a sale. This is because they review product ratings and give the credibility of the listing for future buyers. Which is part of the growth and optimization plan? You can improve your reviews in the same way as on Google.
You can create an awareness campaign or use social media. You can also talk to your loyal customers. You can also offer a free product to a user who leaves an unbiased review, for example. Besides, you can generate traffic to your page.
Use of the Sponsored Products feature
It is an <a href=”https://www.proserviceappeal.com/“>Amazon PPC</a> adoption that allows sellers to create ads on Amazon. These ads will appear next to search results for the keywords you specify. You must, therefore, select your keywords and your products to then set bids for the number of your expenses. It is a way to improve your ranking and sales. Which can have an impact on improving your product listings?
Avoid double content
While it might seem obvious, you need to make sure that you remember that all of your Amazon product pages should use different content than what you use on your website. Indeed, they are two different search engines. Companies thus making the common mistake of using the same content especially concerning the description can end up with problems of duplicate content.
Even after reading this article, there will be some people who cannot do the job of optimizing product listings. And, if that’s your case, don’t hesitate to consult with experts in this field to have them do it for you.
So it is easy to optimize your product listings on Amazon if you stick to the advice given in this article.
A good Amazon product listing is a pledge to improve sales. So you need to do your best so that all categories can appear on your page and be filled out correctly. Only in this way will you be able to improve your sales and the conversion rate.