SEO can be a complex matter that isn’t always as simple as it seems. While there are a variety of different tricks and techniques you can utilize to potentially give your Google rankings a boost, your online store is likely going to lag behind your competitors without an expert touch.
A Shopify SEO Expert can build a powerful marketing campaign for your business that will draw in a reliable stream of organic traffic. Even though Shopify is a sound eCommerce platform with an array of great features, that doesn’t automatically mean your SEO is going to be handled properly, nor does it mean that you will rank in the search results even if you have solid product offerings.
How Does eCommerce SEO Work?
Google is looking for a variety of different ranking factors when it comes to your online store. While these center around user experience, they also include such points as backlinks, for instance. Some ranking factors aren’t even entirely in your control, but the majority of them are, and it is important to make sure you are doing what you can to address as many as possible.
The issue is that unless you are an SEO expert yourself and have a load of free time on your hands, you’re not going to be able to make these changes alone. Proper search engine optimization strategies require a full digital marketing team with years of experience and an understanding of what your users are looking for specifically. Even if you are somewhat knowledgeable with SEO and want to try your hand at making some of these adjustments yourself, you still need a plan in place.
SEO isn’t something you do once and then forget about. There is nothing “autopilot” about SEO, which is why anyone promising quick fixes or simple techniques is only lying to you. To get found in the search engines and ensure that your Shopify store is getting found, you need a full-scale SEO campaign managed by a team of capable marketing experts.
This goes double for eCommerce SEO, because of how competitive these spaces are and how much the search results hinge on search intent specifically. Having the necessary background as an agency to fully understand search intent and the needs of your audience is required if you intend on ranking above your competitors.
Hiring The Right Shopify SEO Expert For Your Marketing Campaign
Your Shopify website might look the part, but is it following eCommerce SEO best practices? If you want to claim those top spots in Google, you need to talk to an agency like Genius eCommerce®. They are Shopify SEO experts that understand exactly what it takes to rank even in the most competitive corners of the online shopping world. They take the time to work closely with clients to address their needs and understand their brand so that they can perform the necessary keyword research that is required to make impactful campaigns.
Your Shopify store is only as valuable as it is profitable, and without the right amount of organic traffic coming in, it might be difficult to generate any kind of real profit. If you want to turn things around and start getting noticed more often in the search results, a powerful Shopify SEO campaign is in order. You need to be willing to take your marketing efforts to the next level by investing in a capable SEO agency like Genius eCommerce®. Get in touch with their team today if you want real, lasting results for your online store.